A website is the most critical touchpoint in today’s digital age. The potential clients visit it to learn more about business offerings, raise queries, and place an order for suitable ones. The seamless website experience accelerates the conversion process and leads to better ROI. However, some business owners or managers are reluctant to accept any flaws in the web design and settle for less, thinking, “Don’t fix what isn’t broken.” The following brief challenges this mindset and helps businesses assess if it’s time to redesign their website from a professional web design company. They will obtain valuable insights and tips on:
- Implications of Website Redesign
- Difference between Website Redesign and Website Refresh
- Identification of Signs Indicating Need for Web Redesign Services
- Benefits of Professional Services
(I) Website Redesign
Website or web redesign involves completely revamping the current web elements, such as coding, content, structure, images, visuals, and more, with an emphasis on improved functionality, appearance, and engagement.
(II) Understanding Website Redesign and Website Refresh for Website Update
Many use the terms “website redesign” and “website refresh” interchangeably; however, there is a substantial difference between the two. A website redesign entails an entire overhaul of a business website, while a website refresh is a superficial update to the website primarily concerned with changes on the visual front.
In web redesigning, web designers change a website’s layout, design, content, and functionality. They also introduce new features and change the website’s code.
Meanwhile, a website refresh makes changes focusing on the aesthetics of the website. It involves minor website optimization by modifying the color scheme, fonts, images, and layout.
It is important to note that these processes help when a website becomes outdated, no longer reflects the brand, or meets the business goals. If businesses are seeking minor updates in their website’s look and feel or make it mobile-friendly, they can go for a refresh rather than a website redesign. A web design company may recommend any of these based on the client’s requirements and assessment of the website.
If businesses are planning significant modifications but are still uncertain, they should consider the following points that validate the need for web redesign services.
(III) Identification of Signs Justifying Web Redesign
Enterprises need to nip problems in the bud while operating in the business world. This means they should recognize the signs of trouble in advance and act swiftly to address them. The same holds true for web design. If businesses notice the following red flags, they should consider web redesign.
- High Bounce Rate
A high bounce rate is a metric measuring the proportion of visitors who leave a given website after going through a single page. If a website has a high bounce rate, it indicates that it is incapable of meeting visitors’ needs or needs to be easier to navigate. In such a scenario, website optimization and redesign by a full-fledged digital marketing agency Such as Xpress Ranking can help. Here’s how,
- Their web designers use simple language on navigation labels, keeping the navigation menus short and to the point and the content well-organized. They also add effective CTAs to prompt visitors to take the next step, such as signing up or ordering.
- Their content team creates engaging content for service pages, blogs, videos, or infographics on the website.
2) Outdated Design:
Design trends evolve, making websites look outdated and dull compared to newer ones. A web design company may suggest,
- Enhancing readability and visual appeal with sufficient white space which creates a sense of balance and hierarchy on the website.
- Adding high-quality images of the inventory for a professional feel and engaging content.
- Using Roboto or Lato fonts that enable easy reading and look great on different devices.
3) No Mobile-friendly Design
A business website should have a mobile responsive design as most prospects explore the offerings on their handy mobile devices and not on larger-screen devices. Otherwise, the businesses will lose their customers. Moreover, Google ranks mobile-friendly websites higher than the ones that are not. To improve performance, the designers
- Use responsive templates and themes that adjust to the website layout and fit to the screen size of the user’s device.
- Use large fonts and images to improve discernibility by mobile visitors on the site.
- Optimize the file size of images for faster loading on mobile devices.
4) Slow Load Time
Quick loading is crucial to improve the user experience and drive traffic to the website. Otherwise, slow loading causes frustration and escalates the bounce rate. For this, a web redesign company recommends choosing the proper hosting provider and
- Uses a Content Delivery Network to deliver web content to the closest server. CDNs are helpful for businesses with global coverage.
- Avoids more than sufficient plugins, adding weight to the website. WordPress experts choose essential plugins for businesses.
- Keeps images that are loaded only when visitors require them.
5) Poor SEO Performance
When a website does not rank or appear in search engines, including Google, Yahoo, and Bing, it needs search engine optimization or website optimization. Xpress Ranking, specializing in SEO, helps optimize websites using SEO tactics and ensures proper indexing and crawling of all the web pages. The SEO team
- Chooses keywords or phrases that people will likely use for online search with the help of tools.
- Incorporates the chosen keywords throughout the website content, including title tags, meta descriptions, headers, and content.
- Builds quality backlinks that connect website content and visitors to other valuable and authoritative websites. In the process, the team members use social media marketing and business campaigns in addition to guest blogging.
(IV) Benefits of Professional Services
As not all businesses have an IT or digital team, established digital marketing agencies become their ally in the process and help them design the best website. They make it easy for visitors to find the business offerings and take the desired action. Thus, they help build confidence in visitors and increase leads or sales for the businesses. Not only that, they enable websites to appear higher in search results and ensure their accessibility and viewability on all devices and browsers. For e-commerce, they help their websites display the products better.
If a website overhaul is on your mind, contact us for detailed information and consultation.
