Instagram is a highly visual platform; it’s an excellent social media marketing tool for showcasing remarkable, innovative, engaging, and beautiful products and services. But why do businesses need Instagram Marketing Services, and will this benefit them?
According to statistics, Instagram users are more likely to engage in commenting on posts, sharing images with others, or even hitting likes.
This shows that if businesses are looking for a better social media platform, Instagram is the perfect alternative. At the same time, when it comes to social media advertising, Instagram advertising will reach 96.6% of its active users every month, totaling nearly 2 billion potential customers! Keep on reading!
Your Guide to Instagram Marketing Services
Nowadays, everyone is on social media, scrolling reels, sharing posts, and even engaging with brands. In such a scenario, Instagram extends a platform for brands to shine by connecting with millions, expanding brand awareness, and even driving sales.
With over 1 billion active users each month, on this renowned platform, users spend an average of 53 minutes per day, and this makes it the second most visited social network other than social media platform.
Top 4 Benefits of Instagram for Business
Brand strengthening: Brand strength is a value provided by a company; even so, brand strengthening involves enhancing brand perception and recognition through consistent messaging, visual identity, and customer experiences, reinforcing trust and loyalty.
Improved engagement: Good engagement means growing interactions and connections with your audience through relevant and impactful content involvement. All this will foster a deeper relationship and brand affinity.
Audience growth: Expanding your reach and attracting new followers, customers, or clients by tapping into broader demographics or markets through targeted campaigns and compelling content.
The Need for an Instagram Marketing Agency
More than 60% of adults in the United States use Instagram. For many businesses, Instagram is a logical channel for having a presence, as that is where their target market spends much of its time.
An Instagram marketing agency will assist its clients in improving their presence with relevant approaches and better strategies. You may be aware that ads have a potential reach of 1.69 billion people—that’s more than 20% of the world’s population and more than 30% of total internet users.
How is Instagram Different When it Comes to Ads?
It is no secret that social media is often the preferred method for a brand to advertise itself and reach new customers. All social media platforms work in different ways, like Twitter, which works primarily by limiting the amount of text people use to produce short comments. However, Facebook works by connecting family and friends to share photos and other things of interest.
Instagram targets the mobile multi-media audience. Smartphones have put quality cameras into the hands of millions of people. In fact, 77% of Americans now own a smartphone, a massive leap from only 35% back in 2011. That’s many people who are ready to take photos or shoot videos at a moment’s notice.
Instagram saw this trend and created social media marketing specifically to share images and videos. Not only is Instagram designed and optimized from the ground up to work best with mobile, but it is also built to share smartphone media. If a user takes a photo or shoots a video, Instagram is one of the best ways to share that content quickly. So, if your target market is the smartphone-centric demographic, Instagram is a valuable channel.
The Growing Demographic of Instagram
71% of people aged 18-29 have active Instagram accounts, 48% of people aged 30-49 have active Instagram accounts, 29% of people aged 50-64 have active Instagram accounts, and 13% of people aged 65+ have active Instagram accounts.
If Instagram is for people who primarily share media on their mobile devices, just how big is this market? Is it one that’s even worth targeting compared to Baby Boomers and Generation X? That depends on the numbers and market you’re going for, but in terms of users, 500 million people use Instagram daily, out of a total of over one billion users. That’s a user base that is only surpassed by Facebook and YouTube. So yes, Instagram has a pretty massive chunk of the market.
While Baby Boomers and Generation X-ers are comfortable on Facebook, 61% of Instagram’s audience is in the coveted 18–34 age range. The total number of active Instagram users in the United States alone in 2017 was 77.6 million, and that number is set to exceed 100 million this year. If you’re trying to reach young adults, ignoring Instagram would be a critical marketing error!
Instagram Marketing Strategy
- Set your goals
- Define your target audience
- Analyze your competitors
- Get a business account
- Design your content
- Build a consistent aesthetic
- Configure an editorial calendar
- Grow your follower base
- Turn followers into customers
How Can You Start Ads on Instagram?
Ads in Instagram profile feeds appear within the feed view of public Instagram profiles that are over 18 years of age. When someone scrolls through content in their Instagram profile feed, they may see ads between pieces of content.
Businesses that advertise on Instagram circumvent the natural, algorithmic process by paying to have sponsored content occasionally be moved front and center on a user’s display, where it can be seen along with the naturally aggregated content. So, whatever form of advertising you create, you’re essentially paying for a “priority override” that inserts your content in and among the content a user would naturally see.
Know Your Insta Audience
Instagram knows the age of its users, their locations, interests, and hobbies, what content they are the most responsive to, and what they don’t like. You can use all this data to refine precisely who sees your advertising. If you only want 20-year-olds in Chicago with an interest in food to see your advertising, you can specifically target that demographic!
Customizing the Content and Ad
Now, you know that you want to advertise on Instagram, and you even see the audience to which you wish to promote. It’s time to choose a method of delivery. Remember, Instagram is a visual, mobile social media platform. It is best viewed by people on phones or tablets who have an interest in pictures and video. So, you should make sure that any social media advertising you come up with plays on the strengths of the platform – minimalistic yet high-impact text and visuals. If you want to write long, in-depth, text-based articles, you should be looking somewhere else.
